the fix #15 | “FLY-WIRE” brand art graphic – NIKE

It’s been too long since my last installment of “the fix”. I intend to pump the sketches out much more frequently than I have as of late.

Anyhow.

This piece is an ode to the Nike’s trademarked technology “Flywire”. The concept is simple – use cords to create a lockdown system that interacts with the motion of your foot. Of course, I couldn’t leave it at that, deciding to transfer the tech from the technical to the abstract. Rather than keeping the shoe grounded, I went with allowing the “wires” enabling the shoe to take flight, as advertised, in hot air balloon fashion.

This is the first of a series I am looking to create. Any suggestions or requests, as always, are welcome.

FLY WIRE
FLY WIRE

Enjoy!

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