footwear | NEWTON “Fly Ride” concept

Developed for a design competition for Newton Running, this shoe concept was intended to appeal to the mid-level runner that is looking to make a transition from a traditional running style to a more natural forefoot-strike technique. It’s construction is designed to allow for great flex and breathability, and to provide an intuitive natural running experience. Pieces to the puzzle were minimized in order to reduce weight and manufacture costs.

Inspiration was taken from biomorphic forms, which feature reinforcements and structure where only where it is necessary. The reasoning behind this is that, if you are aiming to outfit a “natural” runner, the goal should be to equip that runner with the very basics.

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